“Coolbest works in countries such as Brazil to improve fruit cultivation. There are initiatives together with farmers focusing on biodiversity and attention to people.”
Nature offers us the most delicious fruit. We make the most delicious juices from it, so can you enjoy it every day! We get the fruit from the most exotic places on earth. Areas where environmentally- and people-friendly fruit cultivation is not always self-evident and where we can play a role to improve this.
Together with Solidaridad we work on local projects that help fruit farmers cultivate the oranges and mangoes as responsible as possible. After all, only with a healthy company they can continue to provide us with delicious fruit from nature in the future. That’s why we help the farmers by working hard every day to meet our high demands on our fruit.
Solidaridad is an organization for international cooperation with 45 years of experience in the development of socially responsible, environmentally friendly and profitable production chains. For example, they have developed the Rural Horizons program: a platform with thousands of farmers to improve their production.
Within the Rural Horizons program we help orange juice farmers to improve their activities. We ensure that the natural environment, the social and economic circumstances of farmers, their employees and the local communities are protected and even improved.
The term biodiversity refers to the wealth of various plants and animals. At CoolBest we think it is very important to keep nature in balance. An area with only orange trees is not good for nature.
For this reason farmers often cultivate other products such as coffee. In addition to growing plants, many of our farmers keep bees. Bees are essential for the fruit on the orange trees and very important for the conservation of the biodiversity. Through pollen on their feet they ensure that all kinds of plants can start to grow elsewhere.
The orange cultivation in Brazil provides more than 250.000 jobs. About 80% of the orchards belong to family businesses that usually use temporary works to pick the oranges. It is our ambition to ensure that fruit farmers and their pickers, all around the world, have a good life.
We pay much attention to the employees of farmers. After all, oranges are harvested by hand. The fruit farmers often make use of temporary pickers. The Rural Horizons program teaches farmers to improve the working conditions during the harvest.
For example, these working conditions are improved by wearing protective clothing while picking. Toilet facilities with water and shade are available to sit during a break. Good for the people.
